I wrote recently about author funnels on Creativindie but the point was this: you can’t try to give everything to everybody. You have to focus on the 95%. Who is going to visit your blog? Either people who know you, your name, your book’s name – or people who don’t. People who already know you and your books probably don’t need to visit your website much: when they finish a book you’ve include a call to action and links to go buy the next one, or sign up for a free book from your website. (If that’s the case, you have…
