News and updates, a brief update of what you’re working on, introduction to your process, call to action (click a post to find out more…
A lot of themes come with built in social sharing icons these days, but they usually add the kitchen sink. It's often not advantageous to use every site - that's too many choices. Stick with Twitter and Facebook. MAYBE pinterest or LinkedIn, or G+; if those are...read more
The short answer: NO. Everyone else will tell you optins WORK so you should use one; and they do work, if you have a clean and organized site with a strong optin offer. But most authors don't - they have disorganized, ugly websites and before you can figure out where...read more
Some websites or themes come with built in optin forms, but most don't. However there are some plugins we can use, and you can usually get the code from your email service. I use Mailchimp. A lot of people like Aweber. Both are free to start but get increasingly...read more
Work in progress
Favorite excerpts, projects, etc, what you’re working on. Maybe something light and funny or personal here.
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Events & Signings
Pictures of real-world events are great (even if events don’t really sell books, it’s still nice to show that professional author setup or signing).
This is a demo site I set up to show writers the best way to set up an author website with Wordpress - where to put everything, how to organize the content, and how to showcase your books so people actually want to read them. This site not only has posts about how to...read more
You might see a lot of other sites using sliders or a "magazine style" on their homepage. They work for bigger sites with tons of content because they don't care what readers look at. They get paid per view through advertising - so they just try to hook attention and...read more
Call to action
Preorder discount until...