The short answer: NO. Everyone else will tell you optins WORK so you should use one; and they do work, if you have a clean and organized site with a strong optin offer. But most authors don’t – they have disorganized, ugly websites and before you can figure out where to go and what to do, you get a popup that says “Join for updates” and you’re thinking, Join who? For what? Why should I? If people aren’t joining your list, it’s not because you don’t have a popup. It’s because you don’t make it super easy to do with…