Some websites or themes come with built in optin forms, but most don’t. However there are some plugins we can use, and you can usually get the code from your email service. I use Mailchimp. A lot of people like Aweber. Both are free to start but get increasingly expensive. Mailchimp lets me get the code to add to my page or sidebar.   The style won’t always look right though, it depends on your blog’s CSS. Subscribe to our mailing list. And you shouldn’t use “Subscribe to my list.” You need to give them a reason. What are they…