Posts Tagged“author website”

Congrats! You have a site! Hopefully you kept it clean and simple, and didn’t add a bunch of ugly graphics, awards, bells and whistles, or an ugly header/logo. The good news is this: content matters most. The majority of authors who have become well known in self-publishing circles, “celebrity bloggers”, are using WordPress’ default theme or a free blogger theme or something else rudimentary and poorly designed. But they had a lot of good stuff to say, so people followed them and shared them. Most authors, even if they manage to set up an author website, have no idea what to…

I wrote recently about author funnels on Creativindie but the point was this: you can’t try to give everything to everybody. You have to focus on the 95%. Who is going to visit your blog? Either people who know you, your name, your book’s name – or people who don’t. People who already know you and your books probably don’t need to visit your website much: when they finish a book you’ve include a call to action and links to go buy the next one, or sign up for a free book from your website. (If that’s the case, you have…

You might see a lot of other sites using sliders or a “magazine style” on their homepage. They work for bigger sites with tons of content because they don’t care what readers look at. They get paid per view through advertising – so they just try to hook attention and get readers to stay on the page a few more minutes. That can be useful, but it isn’t really what you want, and it’s easy to do it wrong. You want readers to find what they’re looking for quickly and easily, and start reading what you want them to read. You…