Browsing Categoryauthor website

Congrats! You have a site! Hopefully you kept it clean and simple, and didn’t add a bunch of ugly graphics, awards, bells and whistles, or an ugly header/logo. The good news is this: content matters most. The majority of authors who have become well known in self-publishing circles, “celebrity bloggers”, are using WordPress’ default theme or a free blogger theme or something else rudimentary and poorly designed. But they had a lot of good stuff to say, so people followed them and shared them. Most authors, even if they manage to set up an author website, have no idea what to…

The short answer: NO. Everyone else will tell you optins WORK so you should use one; and they do work, if you have a clean and organized site with a strong optin offer. But most authors don’t – they have disorganized, ugly websites and before you can figure out where to go and what to do, you get a popup that says “Join for updates” and you’re thinking, Join who? For what? Why should I? If people aren’t joining your list, it’s not because you don’t have a popup. It’s because you don’t make it super easy to do with…

Some websites or themes come with built in optin forms, but most don’t. However there are some plugins we can use, and you can usually get the code from your email service. I use Mailchimp. A lot of people like Aweber. Both are free to start but get increasingly expensive. Mailchimp lets me get the code to add to my page or sidebar.   The style won’t always look right though, it depends on your blog’s CSS. Subscribe to our mailing list. And you shouldn’t use “Subscribe to my list.” You need to give them a reason. What are they…

I wrote recently about author funnels on Creativindie but the point was this: you can’t try to give everything to everybody. You have to focus on the 95%. Who is going to visit your blog? Either people who know you, your name, your book’s name – or people who don’t. People who already know you and your books probably don’t need to visit your website much: when they finish a book you’ve include a call to action and links to go buy the next one, or sign up for a free book from your website. (If that’s the case, you have…